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Vital Baby

who we are
Vital Baby is a family-run, UK business with over 45 years’ experience in the baby industry. We listen to what parents want and build this into our products, with the goal to make family time as effortless and enjoyable as possible.
what we do
Design and develop innovative products that help parents tackle the everyday challenges they face.
what we’re proud of
59 awards won across the Vital Baby range since our re-brand in 2019
45 years’ experience in the baby industry
product ranges sold to customers worldwide
our ambition
our ambition is to be parent’s first port-of-call for trusted baby products - anytime, anywhere.

Vital Baby HYGIENE perfectly simple bath support Vital Baby HYGIENE perfectly simple bath support
£12.00
In stock
HYGIENE perfectly simple bath support Our HYGIENE perfectly simple bath support is strong and lightweight with integrated suction cups for security. Ergonomic design provides support, comfort and safety during bathtime - perfect for baby’s bathtime. - everyday basic bath support for 0m+ - strong, lightweight and has integrated suction cups for ultimate security - ergonomic design provides extra su…
Vital Baby HYGIENE perfectly simple newborn baby bath Vital Baby HYGIENE perfectly simple newborn baby bath
£18.00
In stock
HYGIENE Perfectly Simple Baby Bath. Vital Baby bath for those first few months of baby bathing. Cleaning & care: Before first and after each use, clean with a mild soap or an anti-bacterial product. Dry after cleaning. Suitable from: Birth+ Colour: white Composition: Polypropylene Included in the pack: 1 x baby bath
Vital Baby HYGIENE perfectly simple potty Vital Baby HYGIENE perfectly simple potty
£10.00
In stock
HYGIENE perfectly simple potty Our HYGIENE perfectly simple potty has an ergonomic design for ultimate comfort and a non-slip base for extra security - perfect for gaining potty training confidence. - everyday basic potty for 18m+ - ergonomic seat design for ultimate comfort - non-slip base for extra security - BPA, Latex & Phthalate free Our HYGIENE perfectly simple potty has an ergonomic design…
Vital Baby HYGIENE perfectly simple top & tail bowl Vital Baby HYGIENE perfectly simple top & tail bowl
£7.00
In stock
HYGIENE perfectly simple top & tail bowl Our HYGIENE perfectly simple top & tail bowl has separate areas for top and tail sponges for ultimate hygiene - perfect for baby’s first baths and beyond. - everyday basic top & tail bowl for 0m+ - separate areas for top and tail sponges - BPA, Latex & Phthalate free Our HYGIENE perfectly simple top & tail bowl has separate areas for top and tail sponges to…
Vital Baby NURTURE Advanced Pro UV steriliser & dryer - Arctic White Vital Baby NURTURE Advanced Pro UV steriliser & dryer - Arctic White
£129.99
In stock
NURTURE advanced pro UV steriliser & dryer - safely destroys 99.99% bacteria, viruses & mould in just 7 minutes using UV LED’s - 4 modes for ultimate convenience - super-fast sterile & dry in just 29 minutes - versatile use – from bottles, soothers and toys to cosmetic brushes, mobile phones and keys - no water, no chemicals, no heat - HEPA filter effortlessly removes dust, pollen & airborne pollu…
Vital Baby NURTURE Advansed Pro UV steriliser & dryer - Onyx Black Vital Baby NURTURE Advansed Pro UV steriliser & dryer - Onyx Black
£139.99
In stock
NURTURE advanced pro UV steriliser & dryer - safely destroys 99.99% bacteria, viruses & mould in just 7 minutes using UV LED’s - 4 modes for ultimate convenience - super-fast sterile & dry in just 29 minutes - versatile use – from bottles, soothers and toys to cosmetic brushes, mobile phones and keys - no water, no chemicals, no heat - HEPA filter effortlessly removes dust, pollen & airborne pollu…
Vital Baby NURTURE breast like starter set Vital Baby NURTURE breast like starter set
£24.99
In stock
NURTURE breast like starter set - breast like teat shape designed to mimic mum’s breast - Flexzone™ mimics nipple shape to move and flex - advanced triple anti-colic valves to reduce air intake - silicone is soft and smooth against baby’s delicate face - easy latch teat - bottles are easy to clean and fill due to the wide neck - non-scratch bottle brush expertly removes milk residue - integrated b…
Vital Baby NURTURE deluxe bottle brush Vital Baby NURTURE deluxe bottle brush
£5.99
In stock
NURTURE deluxe bottle brush
Vital Baby NURTURE easy pour breast milk storage bags x30 Vital Baby NURTURE easy pour breast milk storage bags x30
£7.29
In stock
NURTURE easy pour breast milk storage bags - pre-sterilised and ready to use - leakproof double secure seal ensures no milk is lost when storing in the fridge or freezer - easy to use, simply pull the bag open using the perforated opening strip and fill with your expressed breast milk. When you are ready to serve your milk, cut the easy pour spout and decant into your sterilised bottle - gusseted…
Vital Baby NURTURE feeding bottle 150ml x2 Vital Baby NURTURE feeding bottle 150ml x2
£11.49
In stock
NURTURE breast like feeding bottle 150ml 2pk - expertly designed to mimic mum’s breast, the teat feels and flexes like mum’s nipple - flattened teat mimics the natural shape mum’s nipple makes when feeding - advanced triple anti-colic valves to reduce air intake - silicone is soft and smooth against baby’s delicate face - easy latch teat - wide neck makes them easy to clean - 100% acceptance guara…
Vital Baby NURTURE feeding bottle 240ml x2 Vital Baby NURTURE feeding bottle 240ml x2
£12.49
In stock
NURTURE breast like feeding bottle 240ml 2pk - expertly designed to mimic mum’s breast, the teat feels and flexes like mum’s nipple - flattened teat mimics the natural shape mum’s nipple makes when feeding - advanced triple anti-colic valves to reduce air intake - silicone is soft and smooth against baby’s delicate face - easy latch teat - wide neck makes them easy to clean - 100% acceptance guara…
Vital Baby NURTURE flexcone electric breast pump Vital Baby NURTURE flexcone electric breast pump
£99.99
In stock
NURTURE flexcone™ electric breast pump The NURTURE flexcone™ electric breast pump helps to ensure that you can offer all the benefits of your breast milk to your baby, even when you are not able to be with them. - discreet, quiet, lightweight and portable for total convenience - rechargable battery for expression anytime, anywhere - super soft silicone flexcone™ provides gentle, comfortable and na…

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